Vertical Price Coordination and Brand Care : Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance (SpringerBriefs in Business)

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Vertical Price Coordination and Brand Care : Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance (SpringerBriefs in Business)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 80 p.
  • 商品コード 9783642355691

Full Description

Competition law regulates anti-competitive conduct by companies in order to maintain market competition. It provides a new interdisciplinary approach to the topic that emphasizes the empirically observable marketing perspective, but draws conclusions from competition theory.

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