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Description
Politeness research is a relatively young academic field. Politeness as a theory first gained serious scholarly interest in the 1970s with the work of Lakoff (1973), Leech (1977), and Brown and Levinson (1978) within the scope of pragmatics. The objective of politeness research is to systematically examine how we maintain good relations and avoid interpersonal conflict through the use of different linguistic rules and strategies that seek to establish smooth communication by minimising the disharmony and conflict that are inherent in human communication. The scientific study of politeness as a linguistic phenomenon has been inspired by this objective. Therefore, a wide range of social sciences, including linguistics, anthropology, social psychology, sociology, and communication, have been interested in politeness aspects. Abderrahmane Ismaili-Alaoui serves as an Assistant Professor of Linguistics at Hassan II University, Morocco. He held a PhD in Linguistics. Dr. Ismaili-Alaoui's academic contributions are notable and diverse, ranging from published books to influential peer-reviewed articles in respected journals and international conferences.
