Description
The global ICT in the Retail market is expected to grow at a CAGR of 66% over the forecast period. The book is about Information Communication Technologies in the Indian Retail Sector with special context to Literature. It consists of conceptual framework from an extensive literature review with respect to growth of retail sector in India. It also consists the combination of technological avenues adopted in retail sector. Prof. V A Modi is a Professor at Maharaja Krishnakumarsinhji Bhavnagar University, Bhavnagar. His area of interest is Marketing and ICT.Dr. Nehal Shah is an Associate Professor at Gandhinagar Institute of Technology- MBA Department. His area of interest is Marketing.
