Electronic Commerce and Web 2.0 : A Managerial Approach for Start-up Businesses in the"new" Internet (2008. 184 S. 220 mm)

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Electronic Commerce and Web 2.0 : A Managerial Approach for Start-up Businesses in the"new" Internet (2008. 184 S. 220 mm)

  • オンデマンド(OD/POD)版です。キャンセルは承れません。

  • オンデマンド(OD/POD)版です。キャンセルは承れません。
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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 184 p.
  • 商品コード 9783639094527

Description


(Text)
In addition to the classification of the ElectronicCommerce with respect to the information society,potentials regarding the online trade business willbe elucidated. In the first chapters, generalpreconditions and enterprise foundation concepts areillustrated. Aspects like the Electronic Commerce,the strategy management process as well as theregulatory framework with focus on online tradestart-ups will be presented by explanations andexamples. In the main part, the term "Web 2.0" is defined aswell as its fragmentation into different approachesis shown. The components of these approaches are tobe used latterly as criteria for the analysis ofactual Electronic Commerce solutions. In a set oftests and analyses as well as a precedingclassification, nine systems are evaluated concerningtheir Web 2.0 functionalities. Aspects of theimplementation will be introduced by an examplesolution. Apart from the general settings and systemrequirements particularly different Web 2.0 extensionmeasures will be treated. A practical example of anElectronic Commerce start-up enterprise is finallypresented.
(Text)
In addition to the classification of the Electronic
Commerce with respect to the information society,
potentials regarding the online trade business will
be elucidated. In the first chapters, general
preconditions and enterprise foundation concepts are
illustrated. Aspects like the Electronic Commerce,
the strategy management process as well as the
regulatory framework with focus on online trade
start-ups will be presented by explanations and
examples.
In the main part, the term Web 2.0 is defined as
well as its fragmentation into different approaches
is shown. The components of these approaches are to
be used latterly as criteria for the analysis of
actual Electronic Commerce solutions. In a set of
tests and analyses as well as a preceding
classification, nine systems are evaluated concerning
their Web 2.0 functionalities. Aspects of the
implementation will be introduced by an example
solution. Apart from the general settings and system
requirements particularly different Web 2.0 extension
measures will be treated. A practical example of an
Electronic Commerce start-up enterprise is finally
presented.
(Author portrait)
Wißotzki Matthias born 21.07.1981, M.Sc. graduate University of Rostock, foundere-performance

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