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Full Description
Multimodal meaning construction, a key concept within the field of semiotics, has been the subject of extensive research, contributing to the development of various theoretical and analytical frameworks. Privileging an eclectic approach, the volume investigates the rewriting and deconstruction of cultural narratives, focusing on the dynamic interplay between stability and instability in both image and text. Crossing cultural and ideological boundaries fosters exposure to diverse ways of thinking, necessitating the reimagining of cultural heritage. This process aims to cultivate a new awareness that challenges stereotypical beliefs, images, and traces, leading to a more nuanced understanding of identity. Visual and textual representations, in this context, play a crucial role in resisting oppression or opposition and promoting alternative forms of knowledge. Therefore, the contributions to this volume encourage researchers to explore the complex cultural tensions between continuity and rupture, offering new insights into human experience.
Contents
Maria-Ionela Neagu and Maria-Crina Herțeg
Introduction: Semiotic Matters
I. Semiotic Approaches to (Narrative) Identity
Alina Roșca
Narrative and Visual Digressions in The Life and Opinions of Tristram Shandy, Gentleman
Cristina Iridon
The Image of Legacy Hunters in the Works of Petronius and Martial
Lucia Ispas
(Un)Mirroring the Self in the Diary Writing
Ana Maria Tolomei
Border-crossing Refugee Identities and Makeshift Homes in Malala Yousafzai's We Are Displaced, Ben Rawlence's City of Thorns and Defoe's The Review
II. Semiotic Construction of Reality via Language
Jana Bérešová
Semiotic Approaches in English Language Teaching
Maria-Crina Herțeg
The Idiomaticity of English and Romanian Headlines. A Corpus-Based Approach
Diana Rînciog
Le portrait du communicateur contemporain: art et pouvoir de la persuasion
III. Film Semiotics
Gabriela Duda
La littérature et le film
Ilhana Nowak
Lights, Camera, Metonymy! How a figurative mechanism transformed the art of sci-fi cinema
IV. Visual Semiotics in Advertising
Jelena Josijević and Jelena Danilović Jeremić
Visual Design of Baby Formula Packaging: Critical Discourse Analysis
Cemre Çiçek-Tümer and Hale Işık-Güler
'Nature Has Everything': A Multimodal Analysis of Ethical Consumerism Discourse on Instagram Advertising: The Case of Krijen
Maria-Ionela Neagu and Carmen-Gabriela Iordache
Female Objectification and Sexism in the 20th Century Advertising
Notes on contributors
