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Description
(Short description)
The research examines Poland's digital transformation through four key aspects. The study reveals how Poland's historical and cultural context shapes its unique position between global digital frameworks and local practices, demonstrating the persistence of traditional media consumption patterns in modern digital behavior.
(Text)
The Poland's case study examines how historical context shapes digital behaviors in a semi- peripheral information society. The research spans four key areas: First, it analyzes how Western internet tools are adapted for Polish users. Second, it explores informal circulation of audiovisual content, particularly American TV series, through "peer re-production". Third, it traces how current digital sharing practices evolved from analog copying culture during the Polish People's Republic era, when VHS tapes were widely shared, influencing modern attitudes toward digital piracy and content access. Finally, it examines how global digital communication forms are localized, using Facebook art memes as an example. This research highlights Poland's unique position between global digital frameworks and local cultural practices, showing how historical patterns of media consumption continue to influence modern digital behavior.
(Table of content)
Introduction: Why Republish Internet Studies in 2025? The Case for Historical Analysis of Poland's Digital Semi-Periphery - Chapter 1. The Challenges of Semi-Peripheral Information Society: the Case of Poland. - Chapter 2. Peer Re-Production and an Extended Culture Industry. The Case of TV Content and Redistribution in Europeanizing and Globalizing Poland - Chapter 3. The History of Sharing Video Content in Poland: Analog copies of the 1980s as a Factor of Digital Peer Re-production in the 2000s - Chapter 4. Global digital genre-communication forms in the process of flow to local Polish memosphere: the case of Facebook art memes
(Author portrait)
Piotr Toczyski heads the Department of Media Sociology and Social Communication at the Maria Grzegorzewska University (APS), Poland.
Miroslaw Filiciak serves as Director of the Institute of Humanities at SWPS University, Poland.
Krzysztof Krejtz heads the Eye-Tracking Research Center (OBO) at SWPS University, Poland.
Anna Gumkowska leads the AI Working Group at the Interactive Advertising Bureau (IAB) Poland.
