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Full Description
Globalization of the Content: Critical Cases from Media, Communication, and Art in Turkey covers a comprehensive collection of research and studies that discover and question critical cases in media studies, primarily focusing on globalization, localization, and glocalization. Featuring a broad range of topics based on particular cases from Turkey, including content streaming, subscription-video-on-demand services, global audience interaction, global advertising issues, notfor- profit campaigns, the use of global databases in political campaigns, art news globally, the Turkish gaming industry, and glocalization, the globalization of the mobile game industry, the transformation of music, and particularly the auditory transformation of traditional music, this book is designed for scholars, researchers, and media professionals.
Contents
Preface - Ways of Streaming in Turkey: A Structural Analysis of the BluTV Case and Discovery's Investment in the Turkish SVOD Service - The Interaction of the Global Audience Around Netflix Turkey Content on Social Media - Global Advertising Issues: Theory, Strategy, and Challenges - The Effects of Not- for- Profit Messages Targeting the Global Luxury Fashion Brands: An Experimental Research on Consumers' Purchase Intention - Glocalization in a Globalized World: Balancing Global Trends with Local Realities - A Discussion on the Use of Global Databases by Turkish Political Communication Actors and the Possible Effects of the Data Used on Political Campaigns in Turkey - Art News Without Borders - Glocalization in Turkish Gaming Industry - The Impact of Video Game Culture on the Globalization of the Mobile
Game Industry in Turkey: A Case Study of Peak - Globalizing the Local: Transformation and Re- Transformation of Music - The Sound of Globalization: World Music as the Audial Transformation of Folk Music in Turkey
