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Full Description
New technologies and new media have significantly influenced the process of political communication. They have created new opportunities such as the great interactivity of communication, the personalization of a message or an uncountable number of possibilities for campaigning. This publication is a collection of socio-political studies which analyze the phenomenon of political communication in the 21st century. The main focus is on new media, especially on the Internet as well as on social media or social networks. However, there are also papers which examine traditional channels of political communication in the era of new technologies. Moreover, to the advantage of this book, the chapters explore the phenomenon of political communication not only in the USA and Western Europe, but also in Central Europe, Latin America and Africa.
Contents
Contents: Bogusława Dobek-Ostrowska/Jan Garlicki: The impact of new technologies on political communication. Western patterns and the case of Poland - Barbara Pfetsch/Silke Adam: Democratic Potentials of Online Communication for Political Debate - James Moir: Mediating Politics in Scotland: Information and Ideology - Tendai Chari: Online news media and the limits of the alternative public sphere: the case of Zimbabwe - David J. Jackson/Brian Collins: Social Media, Entertainment and the Politics of Young People in the US - German Espino Sanchez: The participation of Mexican political leaders in Web 2.0 in 2011 - Ewa Krzątała-Jaworska: Municipalities Mastering Social Networks. But For What? - Jakub Nowak: Political Communication, Social Media and Popular Culture: The Adisucks Facebook Protest Case Study - Jürgen Wilke: Between tradition and innovation: Election campaigns for the European Parliament in Germany (1999-2009) - Jan Garlicki/Daniel Mider: The use of new media in election campaigns in Poland - Ilona Grzywińska: Political dialogue on Facebook - myth or reality? A case study of the Law and Justice and Civic Platform parties in Poland - Antonio Momoc: Populist candidates and social media marketing during the 2009 Romanian presidential campaign - Ewa Nowak: The news effect: Shifting salience between media and policy agenda - Łukasz Wojciechowski/Peter Mikuláš/Katarína Fichnová: Billboards in Municipal Elections in Slovakia: Unexpected Contexts - Peter Szabo/Peter Mikuláš/Lucia Spálová: Comparative Media Discourse Analysis of a Selected Political Event in Slovakia.
