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Full Description
A practical guide to fostering and maintaining corporate culture through Sagmeister's Culture Map.
The idea of corporate culture is a much-discussed concept in today's business world, but often it only comes into focus as a response to problems in the workplace. Business Culture Design changes the conversation, taking a proactive approach to fostering and maintaining corporate culture. Simon Sagmeister introduces readers to the patterns and behaviors that form the foundation of positive culture through his innovative Culture Map, a colorful visual tool for managers and employees alike. Sagmeister's Culture Map will prove invaluable for high-level business activities such as mergers and acquisitions, but also for daily interactions between colleagues, which is the place where corporate culture is truly forged.
Contents
Contents
Introduction 7
Chapter 1
Culture: In the Thick of Things 9
Corporate culture in a nutshell 9
The Culture Map-a preview 15
Chapter 2
Organizations as Organisms 19
The secret of viability 19
The dynamic of organizational elements 31
Culture as a competitive advantage for humanity 36
Chapter 3
The Culture Map 53
Features of the Culture Map 53
The seven colors of the Culture Map 66
Hexagon perspectives 150
Chapter 4
Corporate Culture Management 155
The Culture Map Initiative 155
Business Culture Design in practice 164
Selective Business Culture Design 178
Acknowledgements 195
Notes 197
Index 207
