Description
Power lies in the narrowest point. Become the monolith of your industry. Trying to be everything to everyone is the fastest way to become nothing to no one. In a saturated market, breadth is your greatest enemy. 'The Niche Monopoly' is a manifesto for radical narrowing. We show you how to dig so deep into a specific problem that you become untouchable by the competition.It's about building an authority so massive and unshakable that it stands like a monolith. We deconstruct the fear of 'missing out' on target groups and prove that profit lies in depth, not surface area. Learn how to use your uniqueness as an insurmountable barrier to entry for imitators.This book is for entrepreneurs tired of being compared on price. Become the only logical choice in your field. Be small, but be made of stone. We show you how to find your focus and dominate it with relentless precision. Discover how expert status allows you to command premium prices. Build your business on the solid ground of expertise and watch the competition wash away.
