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基本説明
Including how to carry out research effectively, manage information overload and use analysis tools intellingently.
Full Description
In the modern world of business management, the aim of Competitive Intelligence (CI) is to gain competitive advantage through the investigation and analysis of market and competitive information. This book offers a fundamental and practical introduction to the conceptions, techniques and practice of CI. A number of case studies on international companies highlight the different aspects of CI in practice. The book looks at methods of resolution, ideas and techniques including how to carry out research effectively, manage information overload and use analysis tools intelligently. The CI implementation process is also a key theme within the book. Strategic competitive analysis is essential in order to develop a successful business strategy, plan ahead and eventually gain measurable competitive advantage. The Competitive Intelligence approach is geared towards this. This book is a practical introduction to the concepts, techniques and uses of CI.
Contents
Introduction.- The Psychology Behind Intelligence Analysis.- The Competitive Intelligence Cycle.- Observation, HUMINT and Electronic Media.- Basic Analysis Methods.- Advanced Analysis Methods.- The Competitive Intelligence Center.- Special Themes within Competitive Intelligence.
