協力的顧客関係管理<br>Collaborative Customer Relationship Management : Taking CRM to the Next Level (2004. XI, 273 p. w. 99 figs. 24 cm)

個数:

協力的顧客関係管理
Collaborative Customer Relationship Management : Taking CRM to the Next Level (2004. XI, 273 p. w. 99 figs. 24 cm)

  • 提携先の海外書籍取次会社に在庫がございます。通常約3週間で発送いたします。
    重要ご説明事項
    1. 納期遅延や、ご入手不能となる場合が若干ございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。

  • 提携先の海外書籍取次会社に在庫がございます。通常2週間で発送いたします。
    重要ご説明事項
    1. 納期遅延や、ご入手不能となる場合が若干ございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。
  • 【重要:入荷遅延について】
    各国での新型コロナウィルス感染拡大により、洋書・洋古書の入荷が不安定になっています。
    弊社サイト内で表示している標準的な納期よりもお届けまでに日数がかかる見込みでございます。
    申し訳ございませんが、あらかじめご了承くださいますようお願い申し上げます。

  • 製本 Hardcover:ハードカバー版/ページ数 240 p.
  • 商品コード 9783540002277

基本説明

With case studies written by leading experts of top companies (e.g. McKinsey, Procter & Gamble).

Full Description


Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Contents

1as the Origin of Collaborative Customer Relationship Management.- 2: What Have We Learned so Far? Making CRM Make Money - Technology Alone Won't Create Value.- 2: Collaborative Customer Relationship Management - How to Win in the Market with Joint Forces.- 3: Collaborative Customer Relationship Management (CCRM).- Case Study: Implementation of Collaborative Customer Relationship Management at Procter & Gamble.- 4: The Integration of Supply Chain Management and Customer Relationship Management.- Case Study: ISCRM - A Study of the Business Benefits Achieved through Integrated Supply and Customer Relationship Management.- 5: The Future of Collaborative Customer Relationship Management: Integrating Demand and Supply Chains.- 3: The Demand Side: Collaborative Customer Relationship and Category Management.- 6: Collaboration in CRM: Potentials and Challenges of an Individualization Based Approach.- 7: Building Customer Loyalty with Collaboration Nets: Four Models of Individualization Based CCRM.- 8: Collaborative Customer Relationship Management from a Market Research Viewpoint.- 9: Category Management: Why Now?.- 4: The Supply Side: Collaborative Planning, Forecasting and Replenishment (CPFR) as a Tool to Support CCRM.- 10: CPFR - Views and Experiences at Procter & Gamble.- 11: How to Scale Your CPFR-Pilot.- 5: What's Next? - Future of Collaborative Customer Relationship Management.- 12: New Ways of Category Management.- 13: Collaborative Category Management on the Internet - Basics to Create and Manage Consumer-Focused Assortments in Online-Shops.- 6: Conclusions and Key Takeaways.- Editors.- Contributing Authors.