Description
Die Arbeit befasst sich mit diskriminierender Werbung als gesellschaftlichem und rechtlichem Problem. Sie zeigt auf, dass der Schutz bislang weitgehend der freiwilligen Werbeselbstkontrolle überlassen wird und gesetzliche Regelungen lückenhaft sind. Analysiert werden europäische und nationale Rechtsgrundlagen sowie Reformmöglichkeiten, insbesondere eine Integration wirksamer Schutzmechanismen in das Allgemeine Gleichbehandlungsgesetz. »Discriminatory Advertising as a Media and Economic Law Issue«: This thesis examines discriminatory advertising as an ongoing social and legal challenge. It demonstrates that protection is largely delegated to voluntary self-regulation by the advertising industry, while statutory provisions remain fragmented and ineffective. The analysis covers European and German legal frameworks and proposes reforms, particularly the integration of enforceable protection mechanisms into the General Equal Treatment Act. Lotta Ströhlein studied law at the University of Potsdam. After completing the First State Examination in Law, she worked in the legal department of a production company and at an American commercial law firm. She was subsequently accepted as a doctoral candidate at the Chair of Media Law under Prof. Dr. Schladebach at the University of Potsdam. She is currently completing her legal traineeship.
