Campaign Professionalism during Egypt's 2012 Presidential Election (Political Campaigning and Communication)

Elsheikh, Dalia

Springer International Publishing AG（2018/04発売）

• 製本 Hardcover:ハードカバー版／ページ数 282 p.
• 言語 ENG
• 商品コード 9783319759531

Full Description

This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.

Contents

Chapter one: Introduction.- Chapter Two:  The 2012 presidential election in Egypt.- Chapter Three: Campaigns' structures and strategies.- Chapter Four: Analysing the campaigns in light of their professionalisation.- Chapter Five: Conclusion: The impact of campaigns' professionalism on the democratisation process in Egypt.