Practising Corporate Social Responsibility in Malaysia : A Case Study in an Emerging Economy

Teck Hui, Loi

Springer International Publishing AG（2017/09発売）

• 製本 Hardcover:ハードカバー版／ページ数 193 p.
• 言語 ENG
• 商品コード 9783319624754

Full Description

This book takes a unique approach exploring Corporate Social Responsibility through a case study in Bintulu, Malaysia. Drawing upon major CSR and strategy theories, the author examines how CSR is embedded in the organizational strategic planning processes of two prevalent forms of governmental institutions, a development agency and a city council. Exploring the impact of triple bottom line in easing tensions between shareholders and stakeholders, this book provides a qualitative narrative on a holistic CSR process in order to assess the contribution and value of CSR to a firm's sustained value created capability.

Contents

1: Introduction.- 2:Theoretical and Managerial Framework.- 3: Contexts.- 4: Integrating Corporate Social Responsibility into Strategic Intent and Mission.- 5: Integrating Corporate Social Responsibility into Development Agency Role.- 6: Integrating Corporate Social Responsibility into City Council Role.- 7: Transformative Corporate Social Responsibility.- 8: Implications on Corporate Social Responsibility and Corporate Sustainability.- 9: Concluding Remarks.