The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) / Campbell, Colin L. (EDT)

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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) （2017）

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) （2017）

Campbell, Colin L. (EDT)

Springer International Publishing AG（2017/01発売）

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製本 Hardcover:ハードカバー版／ページ数 953 p.
商品コード 9783319500065

Full Description

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?