Lead Market India : Key Elements and Corporate Perspectives for Frugal Innovations (India Studies in Business and Economics) / Herstatt, Cornelius (EDT)/ Tiwari, Rajnish (EDT)

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Lead Market India : Key Elements and Corporate Perspectives for Frugal Innovations (India Studies in Business and Economics)

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Lead Market India : Key Elements and Corporate Perspectives for Frugal Innovations (India Studies in Business and Economics)

Herstatt, Cornelius (EDT)/ Tiwari, Rajnish (EDT)

ウェブストア価格 ¥24,313（本体¥22,103）
Springer International Publishing AG（2016/12発売）
外貨定価 US$ 109.99
ポイント 221pt

オンデマンド(OD/POD)版です。キャンセルは承れません。

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製本 Hardcover:ハードカバー版／ページ数 254 p.
商品コード 9783319463902

Full Description

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

Chapter 1 India's Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume.- Chapter 2 Frugal Innovation: An Assessment of Scholarly Discourse, Trends and Potential Societal Implications.- Chapter 3 Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence?.- Chapter 4 Emerging Patterns of Grassroots Innovations: Results of a Conceptual Study Based on Selected Cases from India.- Chapter 5 Consumer Innovation in the poor versus rich world - Some Differences and Similarities.- Chapter 6 Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations.- Chapter 7 Developing Frugal Innovations with Inventive Analogies: Preliminary Evidence from Innovations in India.- Chapter 8 Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations.- Chapter 9 India's Electronic Voting Machines: Social Construction of a Controversy Surrounding a Frugal Innovation.- Chapter 10 Renewable Energy in India: Policies, Trends and Foreign Direct Investments in Research and Development.- Chapter 11 Commercial Vehicle Industry in India: An Investigation of the Innovation and Business Trends (2000-2015).