Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) / Thomas, Edward G. (EDT)/ Rao, S.R. (EDT)

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Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

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Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science)

Thomas, Edward G. (EDT)/ Rao, S.R. (EDT)

Springer International Publishing AG（2016/11発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 369 p.
商品コード 9783319369457

Full Description

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio.