Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions

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Rethinking Place Branding : Comprehensive Brand Development for Cities and Regions

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 248 p.
  • 商品コード 9783319343532

Full Description

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.

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