Optimization Issues in Web and Mobile Advertising : Past and Future Trends (Springerbriefs in Operations Management)

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Optimization Issues in Web and Mobile Advertising : Past and Future Trends (Springerbriefs in Operations Management)

Kumar, Subodha

Springer International Publishing AG（2015/11発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 70 p.
言語 ENG
商品コード 9783319186443

Full Description

This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. This book also provides the details of business model in mobile advertising, and presents solutions for the optimization problem involved in mobile advertising.