Proceedings of the 1997 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) / Sidin, Samsinar MD (EDT)/ Manrai, Ajay K. (EDT)

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Proceedings of the 1997 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) （2015）

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Proceedings of the 1997 World Marketing Congress (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) （2015）

Sidin, Samsinar MD (EDT)/ Manrai, Ajay K. (EDT)

Springer International Publishing AG（2015/07発売）

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製本 Hardcover:ハードカバー版／ページ数 655 p.
商品コード 9783319173191

Full Description

This volume presents papers on various topics including marketing management, marketing strategy and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice.