Proceedings of the 1988 International Conference of Services Marketing (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) （2015）

Thomas, Edward G. (EDT)/ Rao, S.R. (EDT)

Springer International Publishing AG（2015/06発売）

• 製本 Hardcover:ハードカバー版／ページ数 369 p.
• 商品コード 9783319173160

Full Description

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Contents

Papers from Opening Competitive Paper Session.- Travel and Tourism.- Leisure and Recreation.- Recreational Services.- International Services.- Financial Services.- Services Marketing Strategies and Techniques.- Travel and Hospitality.- Health Care Services.- Nonprofit Services.- Industrial Services.