Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) / Hawes, Jon M. (EDT)

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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) （2015）

Hawes, Jon M. (EDT)

Springer International Publishing AG（2015/06発売）

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製本 Hardcover:ハードカバー版／ページ数 683 p.
商品コード 9783319170541

Full Description

This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others.