New Meanings for Marketing in a New Millennium : Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) / Moore, Melissa (EDT)/ Moore, Robert S. (EDT)

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New Meanings for Marketing in a New Millennium : Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) （2015）

New Meanings for Marketing in a New Millennium : Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) （2015）

Moore, Melissa (EDT)/ Moore, Robert S. (EDT)

Springer International Publishing AG（2014/11発売）

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製本 Hardcover:ハードカバー版／ページ数 302 p.
商品コード 9783319119267

Full Description

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.