Full Description
In today's fast-paced world, start-ups, scale-ups, and SMEs often find
themselves navigating turbulent waters. These "speedboat" businesses,
characterised by agility, innovation and limited resources, face unique
challenges in securing their business models with adequate IP strategies.
An Cosaert's new book is a groundbreaking guide that equips those
small companies with cost-effective tools to turn innovative ideas into
scalable businesses, ready to thrive in a competitive landscape.
· A forward-thinking approach to IP instead of a traditional, defensive
one;
· Practical, cost-effective tools tailored to start-ups, scale-ups, and SMEs;
· A shift in mindset—from merely defending to strategically securing
intellectual assets—that positions businesses for sustainable growth
from the start.
As an essential resource for entrepreneurs looking to transform ideas
into thriving, future-proof enterprises, the book demystifies IP management, making sophisticated strategies accessible and affordable for everyone. Ultimately, it provides vital advice for speedboat businesses to navigate the challenges of growth and maintain competitiveness in their markets.
