Full Description
While plenty of research has been undertaken on coopetition - the practice of organisations (of different sizes) collaborating with their competitors in informal and/or formal capacities - the wider business community is still learning about how and why companies join forces with their competitors, as well as the benefits and drawbacks of these strategies.
The De Gruyter Handbook of Coopetition is designed to showcase some novel studies about the ways that coopetition activities are managed by businesses (using a variety of contexts and research methods), the advantages of these strategies, and insights about what can go wrong when competing firms collaborate with one another. The contributors address certain under-researched issues, such as how coopetition operates in internationally oriented arenas (e.g., for exporters), the dark-side of coopetition strategies, measuring the coopetition construct in empirical research, methodological factors for investigating coopetition activities, and much more.
This handbook will benefit academics, postgraduate researchers, students, and practitioners that are interested in the interplay between cooperation and competition.
