Description
What to do when your reputation is at stake? This publication offers practical guidance on dealing with corporate crises. It discusses the forces that affect a company and its management in a crisis and outlines principles for effective communication to tackle and weather crises. Whether the crisis develops gradually or strikes suddenly, keeping a cool head, sending clear messages and acting consistently can mitigate the negative effects on reputation and restore trust more quickly. Using typical scenarios, concrete instructions and conceptual considerations, the book shows how reputation management can work for companies and their executives, who are particularly exposed in crises.
Martin Meier-Pfister is co-founder and partner of IRF, a consulting firm specialising in strategic communications based in Zurich. He has many years of experience in challenging mandates for companies and high-profile executives, particularly during corporate crises. He holds a master's degree in economics and sociology from the University of St. Gallen (lic. oec. HSG).
