フォント「ヘルヴェチカ」1957－タイプフェイスの歴史と未来 Helvetica forever : Story of a Typeface （2. Aufl. 2009. 160 S. 150 Farbabb. 26 cm）

フォント「ヘルヴェチカ」1957－タイプフェイスの歴史と未来<br>Helvetica forever : Story of a Typeface （2. Aufl. 2009. 160 S. 150 Farbabb. 26 cm）

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フォント「ヘルヴェチカ」1957－タイプフェイスの歴史と未来
Helvetica forever : Story of a Typeface （2. Aufl. 2009. 160 S. 150 Farbabb. 26 cm）

Ed. : Victor Malsy and Lars Mueller

LARS MÜLLER PUBLISHERS, ZÜRICH（2009発売）

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商品コード 9783037781210

Full Description

Designed in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired. This polarization has helped to gain it unparalleled notoriety. Helvetica is far and away the most widely used of all typefaces; according to a survey by the Berliner Fontshop-Archiv, it tops the list of the hundred best fonts of all time. This publication retraces Helvetica s fifty-year history, compares it to the well-known sans serif fonts of the twentieth century, and examines the phenomenon of its unparalleled spread. Numerous illustrations show a multitude of ways the font has been used in five decades from a wide variety of fields from signal design to party flyers.