Happiness Management and Social Marketing: A wave of sustainability and creativity (2021. 252 S. 51 Abb. 210 mm)

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Happiness Management and Social Marketing: A wave of sustainability and creativity (2021. 252 S. 51 Abb. 210 mm)

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 252 p.
  • 言語 ENG
  • 商品コード 9783034339742

Full Description

In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals' happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.

Contents

"Happiness is the only thing that multiplies when you share it": Happiness Management?

Management of the loyalty of the federated karate athlete and its correlation with happiness

Assessing the citizens' well-being needs in OECD countries using Rasch Model

Collective happiness in organizations of the third Sector

Social interest to the hosting population of tourism. Generated happiness in the supply and demand for the rural tourism

Happiness Management: a wave of sustainability and social representation

Literacy for happiness. Where are we going?

Well-being and happiness: the role of gas and electricity during the birth of the consumer society in Spain in the first third of the 20th century

Engaging leaders and work-life balance as enhancers of happiness at work (HAW)

History of art, Holy Week and Mindfulness. Identitary and emotional interrelations

The resources of the NGDO in Spain and volunteering. A reflection from the social marketing perspective

YouTubers as influencers in the responsible promotion and Happiness Management of fashion brands

Socio-demographic variable effects in the evaluation of competencies that facilitate the Chief Happiness Officer (CHO) Labor

Reading and happiness empirical evidence in Spanish students

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