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Full Description
With the increasing use of digital technologies in academic and research settings, scholars worldwide are engaging in new pathways for knowledge dissemination. Indeed, recent technological developments have made a dramatic change to the ways in which scholars nowadays access, distribute and disseminate their research work. The migration of traditional print genres to digital environments has caused phenomena of remediation, transmediality and genre hybridity. Moreover, new research-oriented genres on the Internet have emerged as a result of the multiple accountabilities of scientific output today. Thus, these scholarly pathways and transformative practices have opened up new and multiple perspectives and possibilities that are worth investigating.This volume explores knowledge dissemination practices according to two main orientations; first, with respect to the target audience, especially scholars vs. novices. Second in relation to the channels, especially multimodal and web-based platforms, and changing strategies such as popularization resources.
Contents
The Communication of Expertise: Changes in Academic Writing (Ken Hyland) -Academics Online. Code Glosses across Research Genres and Public Communication (Marina Bondi) -, Academic Writing vs. Blogging. Paul Krugman as a Case Study (Donatella Malavasi) -Retrievability, Comprehensibility and Authoritativeness. Disseminating Specialized Knowledge through Online Research Article Abstracts (Michele Sala) - A comparative analysis of the spoken and written versions of Nobel Prize lectures (Judith Turnbull) -Bridging the Gap between Theory and Practice in Ethics Education. A Discourse-based Analysis of the Website Ethics. Unwrapped (Paola Catenaccio) - Institutional Dissemination of Legal Knowledge. An Instance of Knowledge Communication (Jan Engberg) - EdX-Learning. A Genre and Discourse Analysis of Online University Courses in Economics (Antonella Napolitano / Maria Cristina Aiezza) - Medicine and Health Academic Research Blog Posts as Interaction and Knowledge-making Resources (Girolamo Tessuto) - Vlogging Science. Scholarly Vlogs between Scholarship and Popularization (Giorgia Riboni) - Visual Communication in Online Academic Genres. An Analysis of Images on Websites of Research Groups (María José luzón)- Medical Video Abstracts. A Web Genre for Research Accessibility and Visibility (Francesca Coccetta) - Medical Infographics. Resemiotization Strategies in Specialized Discourse (Stefania Consonni) - Breast Cancer and Diet. The Art of a Confusion-provoking Persuasion (Laura Pinnavaia / Matteo Incarbone) - ‹...through hell and back›. Emotionality and argument in the UK and Irish discourse on the Ketogenic Diet (Davide Mazzi) -Transferring Knowledge to the People on the Web. Academic Resources on Charles Darwin on Facebook (Kim Grego) - Broadcasting Medical Discourse. The Dissemination of Dietary Treatments for Refractory Epilepsy through YouTube (Silvia Cavalieri) - ‹Our aim is to transfer life-saving knowledge to large numbers of responders›. Knowledge Dissemination in the ‹E-health Era›(Giulia Adriana Pennisi) - Disseminating Green Knowledge. Patterns, Meaning and Metaphors in the Discourse of Eco-Cities (Ersilia Incelli)
