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Full Description
Since its beginnings in the middle of the 19th century, fashion has been narrated through multiple media, both visual and verbal, and for such different purposes as marketing and advertising, art, costume history, social research and cultural dissemination. In this light, fashion has represented an important piece of material culture in modern industrial urban societies and in postcolonial and non-western contexts. Today, we are witnessing a turn in this imaginary as issues related to social, environmental and cultural sustainability come to predominate in many areas of human activity.
The book addresses this challenge. By facilitating encounters between disciplines and cultures, it explores a multitude of fashion issues, practices and views that feed the contemporary fashion imaginary: local cultures, linguistic codes, TV series, movies, magazines, ads, blogs, bodily practices. The book deals with a paramount issue for fashion studies: how do the production and circulation of fashion imaginary come about in the 21st century?
Contents
Emanuela Mora/Marco Pedroni: New frontiers of the fashion imaginary - Romana Andò: Fashion fandom and TV quality drama: From poaching to everyday identity performance through Pinterest - Luisa Valeriani: Dressed in politics: The use of costumes in Game of Thrones - Phylis Johnson: Second life community and global citizenship: A fashion tale of a virtual empire - Marco Pedroni/Teresa Sádaba/Patricia SanMiguel: Is the golden era of fashion blogs over? An analysis of the Italian and Spanish fields of fashion blogging - Marina Ramos-Serrano/Gema Macías-Muñoz: Lady Dior: Brand values in fashion films - Eugenie Maria Theuer: Kaleidoscopes of cloth and canvas: A phenomenological approach to fashion on the cinematic red carpet - Nick Rees-Roberts: Behind-the-scenes: Framing fashion and the limits of the documentary mode - Cecilia Winterhalter: The re-invention of Made in Italy goods: Italian know-how in product innovation in the work of three Italian women Crafters - Monia Massarini and Rubens Pauluzzo: Emerging Chinese fashion brands: The silent revolution? - Marco Ricchetti/Karan Khurana: Shifting perspectives on sustainable supply chain management in the fashion business - Valentina Jacometti: Sustainable consciousness and consumer identity: Legal tools and rules - Tereza Kuldova: On fashion and illusions: Designing interpassive Indianness for India's rich - Lígia Carvalho Abreu: Human rights in fashion creations, production and branding: A genuine policy or a marketing strategy? - Barbara Pozzo: Protecting the dignity of women in fashion advertisement: The new legal initiatives in a comparative law perspective - Sinah Theres Kloss: Performing authenticity through fashion: Sartorial contestations of Hindu-Guyanese Indianness and the creation of the Indian 'other' - Cristiana Katagiri/Virginia Abreu Borges: Brazilian fashion: Dichotomies and perspectives of resistance - Maria Catricalà: Fashion, journalism and linguistic design: A case study of the wedding dresses - Manuela Caniato: Is Vogue like Vogue all around the world? A comparison of Facebook posts of Vogue France, Italy, Netherlands, Portugal, and United Kingdom - Gevisa La Rocca/Maddalena Fedele: Television clothing commercials for tweens in transition: A comparative analysis in Italy and Spain - Alessandra Castellani: Tattooing, body and beauty
