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Full Description
This book investigates the social construction and reconstruction of Tokunbo meanings and how these impact on the second-hand economy in Nigeria. Qualitative data were collected at Abeokuta, Ibadan and Lagos in Nigeria and at Cotonou in Benin Republic. The research confirmed that Tokunbo arose from the contact of the Yoruba of south-western Nigeria with Europeans in the fifteenth century and developed further under colonization by Great Britain. Tokunbo as a given name was reserved for children conceived or born in Western countries. The name conveyed an elitist status on bearers and their families, presenting them as harbingers of Western civilization. Following an economic downturn and the consequent dependence on second-hand imports from the 1990s onward, the values attached to Tokunbo were socially modified and transferred to second-hand imports. From this point on, consumers described these imports in glowing terms, emphasizing their quality compared to «substandard» imports from Asia. The Tokunbo second-hand economy enables access to goods that consumers consider essential for the transmission of modernity through the consumption of Western material culture.
Contents
Contents: Theoretical Underpinnings - Symbolic-Rational Choice - The Rational Symbolism of Name - The Second-Hand Economy and Modernity Diffusion - The Social Value of Tokunbo in Human Naming - Tokunbo Dynamism and the Second-Hand Economy in Context - The Tokunbo Second-Hand Economy.
