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Full Description
The first edition of Media Theories and Approaches was published before the rise of platform-dominated communication and the algorithmic infrastructures that now organise everyday life. This new edition offers a critical account of these transformations, integrating political economy with cultural and social analysis to examine how digital media reshape culture, power and public knowledge in an era increasingly defined by contested truth.
Combining updated theory with contemporary case studies, the book provides critical insights into how media operate as powerful interventions across national and global contexts. It explores how information is produced, circulated and experienced within complex, data-driven environments, where credibility and influence are constantly negotiated. The text equips readers to understand not only the evolution of media, but their central role in shaping political communication, cultural life, democratic possibility and the conditions under which democratic life can be sustained. Written for undergraduate and postgraduate students, Media Theories remains an essential resource for understanding media past and present, and the forces shaping their future.
Contents
Part 1 Convergences.- 1. Introduction.- 2. Technologizing the Word.- 3. Globalization in the Digital Age.- Part 2 Theories.- 4. Classics in Media and Effects.- 5. Classics in Media and Ideology.- 6. Classics in Reasoning about Information and its Ownership.- Part 3 Content, Audiences and Effects.- 7. Persuasion, Propaganda and Information Warfare in the Digital Public Sphere.- 8. Transforming Cultures and International Conflict.- 9. Media, Soft Power and the Battle for Hearts and Minds.- Part 4 Structures and Organisation.- 10. Governance, Participation and Digital Identities in the Networked Age.- 11. News, PR and Parasocial Relations in the Interactive Era.- 12. Media Economics.- 13. Games, Play and the Politics of Participation.- 14. Data Analytics and Digital Ethnography.- 15. Media in the Post-Truth World.
