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Description
This case study book provides a comprehensive exploration of Environmental, Social, and Governance (ESG) initiatives and marketing practices across key global industries. Through detailed case studies from various sectors and regions, it highlights how companies align sustainability with strategic marketing. Readers will discover how industries, from technology to agriculture, implement ESG principles to meet evolving market demands, regulatory requirements, and societal expectations. Each chapter offers an in-depth examination of specific industry case studies, showcasing successful strategies, challenges, and the tangible impacts of integrating ESG into business models. This book is an essential resource for business leaders, marketers, sustainability professionals, and students. It offers valuable insights into the global intersection of responsible business practices and market positioning, providing a roadmap for companies aiming to drive positive change while meeting stakeholder expectations.
Framing Sustainable Transformation: Why ESG and Marketing Must Be Read Together Across Industries.- Part I: Energy, Infrastructure, and Mobility.- 2. Power Generation: ESG and Marketing the Clean-Energy Transition.- 3. Construction: ESG, Green Buildings, and Marketing Whole-Life Value.- 4. Automotive and EVs: ESG Strategy, Marketing and the Decarbonization Trade-oWs.- 5. Electronics Components: ESG in B2B Supply Chains (QDOS and Suiwa).- 6. Plastics Recycling: ESG, Circular Economy Marketing and the DA.AI Technology
Case.- 7. Health and Wellness: ESG Marketing and Trust in Pharma.- 8. Travel and Tourism: ESG Strategy and Sustainable Aviation Marketing (Qatar Airways).- 9. Concluding Thoughts: What This Book Shows, What It Misses, and What Should Come Next.
Ezlika M. Ghazali is an Associate Professor of Marketing at the University of Malaya, Kuala Lumpur, Malaysia. With over 140 publications, her research encompasses consumer behaviour, sustainability, and digital marketing, solidifying her reputation as a leading academic and expert consultant. Ghazali has significantly contributed to consumer protection and policy through her consultancy work.
Dilip S. Mutum is a Professor of Marketing at the School of Business, Monash University Malaysia. His research interests include technology consumption, social networking, and sustainable marketing. His research work has been published in a range of publications, both in print and online. Mutum is a Fellow of the Higher Education Academy (UK) and an HRDF Certified Trainer.
Soo Yeong Ewe is a Senior Lecturer at the Department of Marketing, Monash University Malaysia. Her research interests include consumer decision-making, sustainable consumption, and sustainable business. Her work has been published in respected journals such as the Journal of Behavioral and Experimental Finance, Marketing Intelligence and Planning, and the International Journal of Bank Marketing.
Ghazala Khan is a Senior Lecturer at the Department of Marketing, Monash University Malaysia. Her current research includes consumer behaviour, Islamic marketing, and sustainable halal tourism. She has published her work as journal articles and book chapters. She has also received several best paper awards at international academic conferences.
