Full Description
This book presents an innovative perspective by combining sustainability thinking with advanced data-driven intelligence tools. Organizations today face growing pressure to integrate sustainability into their strategic decision-making while navigating rapidly expanding data environments. This book provides practical insights into how artificial intelligence and big data can be leveraged to support environmentally responsible and economically sound business strategies.
It explores how firms can transform large-scale data into actionable green insights that improve strategic planning, resource efficiency, and long-term competitiveness.
It is intended for researchers, graduate students, policymakers, and business leaders interested in sustainability, digital transformation, and strategic management. This book is used as a reference for academic courses, research projects, and practical applications in organizations seeking to align technological innovation with sustainability goals.
Contents
The Impact of Artificial Intelligence-based Service Quality on E-Loyalty with the Mediating Role of E-Customer Satisfaction and the Moderating Role of E-Trust.- From Smart Systems to Ethical Structures: Governing Hybrid Intelligence for a Sustainable Future.- Attitudes of Higher Education Institutions in Asia Toward Artificial Intelligence.- The impact of digital marketing using artificial intelligence technologies on the development of business organizations.
