Description
This book presents selected contributions of the 5th International Scientific-Practical Conference (ISCP 2025) held in New York on September 25 26, 2025. This conference is organized by IU International University, East European University, Adelphi University and ECommerce Institute with contributions from Asia, Africa, Europe, and USA.
It discusses the challenges and chances of digital transformation for a fast-changing world in different industries and introduces advanced research and solutions from both academic and professional s aspects. The topics covered include artificial intelligence, digitalization in health care, in legal systems, corporate responsibility, e-commerce, digital entrepreneurship, and digital transformation in education. An important topic is social commerce, including live shopping, as a combination of social media and e-commerce. The interaction between digitalization and sustainability is also examined and described in an article. The growing influence of artificial intelligence in the financial sector will also be discussed. Furthermore, investigations into the influence of digitalization on the education sector and the labor market are carried out.
All studies focus on the special opportunities offered by digitalization and describe how the resulting new potential can be translated into concrete benefits. The book is an interesting read for researchers and professionals interested in digital management as of the most important developments of recent times.
Social Commerce and Customer Journey.- Digital Transformation in Universities: Shifting Towards Multiprofessionalism and Converging Competencies in Digital Learning.- Fear of Missing Out in Social Commerce: Psychological Impact and Influence on the Purchasing Behaviour of TikTok Users.- Artificial Intelligence in Accounting and Auditing.- Trustful Leadership as Success Factor for Digital Management in a Fast-Changing World.- Demand-Driven Technology Transfer in the Age of AI: A Systematic Literature Review.- Digital Innovation for Circular Economy: Mobile Platforms and Monetary Incentives to Boost Economic Performance.- The Algorithm Advantage: How AI is Revolutionizing Contract Law Between Promise and Peril.- Artificial Intelligence in the Italian Public Administration: A Systematic Literature Review of Applications, Challenges, and Research Perspectives.- Digital Entrepreneurship and Healthcare in a Hybrid Conflict Environment.- AI-Driven Smart Cities: A Global Bibliometric Study with Implications for Digital Transformation.- Trust in AI-Based Technologies in German Healthcare: Awareness, Acceptance, and Challenges.- Securing Data Transmission in Hybrid Clouds: A Project Management Framework.- Strategic Hybrid Project Management for Innovation Sustainability and Performance in a Digital Environment.- Digital Transformation on E-Commerce SMEs: Organization Agility as Mediator in the Post-Pandemic Era.- Towards an AI-supported Technology Transfer: A World Café Approach.- Emergent Behaviours in Autonomous AI Agents - Challenges and Opportunities.- Digital management of educational courses in higher educational institutions - opportunities for implementation of simulation processes.- Global Trends in AI Adoption in Higher Education: Bibliometric Analysis (2013 2025).- Artificial Intelligence in Higher Education: ChatGPT's Impact on Students' Learning Behaviors.- Digital Communication as a Catalyst for Trust and Delegation in Modern Organizations.- Digital Citizenship as a Catalyst for European Integration: How the EU Digitalization Strategy Transforms Democratic Participation and Cross-Border Identity Formation.- Analyzing the Dangers of Artificial Intelligence in Nick Bostrom s Philosophy.- Analysis of Innovations Implemented in Production Processes and Management in Georgian Businesses: Outcomes of Technological Transformation and Inhibiting Factors.- The Impact of Message Relevance and Customer Experience on Brand Loyalty in SME E-Commerce.- Constitutional Boundaries of Artificial Intelligence in Tax Systems: Business Implications and Regulatory Perspectives.- The Hybrid Future of Monetary Policy Driven by AI and ML.- Development of a remote laboratory experiment model in the Hyflex format of teaching.- Artificial Intelligence and Digitalization: Changing the Rules of the Game in Vegetable Industry.
Prof. Dr. Richard C. Geibel holds a professorship in business administration at IU International University, Germany and heads the E-Commerce Institute, which develops business management concepts for companies and associations on a scientific basis. Prior to this, he served as dean of the master s degree program in Digital Management and was a professor of management and entrepreneurship for over ten years. His research focuses on digital transformation, e-commerce, and social commerce. As an alumnus of MIT in Cambridge, Massachusetts, USA, he regularly collaborates with researchers at the Sloan School of Management.
Prof. Dr. Shalva Machavariani is Vice-rector at East European University, Tbilisi, Georgia. He is also Head of Bachelor s English Language Programs for Doctoral and Business Administration in Business Administration, Candidate of Economic Sciences. He is the author of several manuals, participant and organizer of dozens of scientific conferences, seminars, and research, more than 90 scientific publications, works, and monographs.
