Full Description
This book discusses the evolutionary aspects of Web 3.0 on enterprises with an emphasis on the managerial decisions that entrepreneurs must take to advance from the emerging technological markets. In particular, the book invests on startups in introduction and growth phase of their life cycle with a theoretical lens to understand how they use the opportunities of platform economy in value delivery and co-creation. It also sheds light on different aspects of how enterprises deal with complexities and challenges of this new economy and how firms explore, evaluate and exploit the opportunities it presents. Case studies and business models are also provided.
Contents
Chapter 1 Crafting Platform Strategy: The Rise, Evolution, and Survival of Business Platforms in an Emerging Economy.- Chapter 2: Dropshipping as a Business Model: The Identity work of Dutch Entrepreneurs.- Chapter 3: Business Model Innovation: Value Creation and Dynamic Capabilities in Platforms.- Chapter 4: Scale-up in platform businesses: The role of the Entrepreneurial team.- Chapter 5: Hierarchization of Platform Businesses Failing Factors: An AHP Approach and Study from Bangladesh.- Chapter 6: Pricing Strategy in the Sharing Economy: Hedonic Pricing Model in C2C Platforms (Case Study: Iran's Eco-Lodges).- Chapter 7: Impact of digital distribution platforms on Spanish publishing companies' pricing policies: A Transaction-Cost Economics perspective.- Chapter 8: Outsourcing Decision, Platforms and Firm Performance: An Integration of TCE and the RBV Approaches.- Chapter 9: Empirical Examination of Users' Adoption of Online Food Delivery (OFD) Platforms: Using an Extended Technology Acceptance Model.- Chapter 10: Conceptualisation of a co-dyadic-triadic-network value shop framework: Combining media companies' problem-solving and value co-creation stages.- Chapter 11: Purchasing Decision in Platforms: The Interplay Between Cognitive Biases and Learning Styles in Online Purchasing Decisions.
