Full Description
This book provides advanced research on technological innovation and digital transformation in tourism and management. Indeed, one of the sectors hardest hit by the pandemic was tourism, likewise one of the post-pandemic effects is the rapid recovery of the sector, but more importantly is the great innovation that has occurred in marketing strategies for tourism and applying management strategies not only to be more profitable but to have the best customer satisfaction. Featuring selected papers that presented at the 2025 International Conference on Management, Tourism, and Technologies (ICMTT) held in San Carlos, Costa Rica, this book offers interdisciplinary insights on technology-driven tourism development. Specifically, it explores the impact of digital transformation on tourism and management practices as well as covering contemporary topics such as AI, big data, and smart tourism technologies. This book is valuable to scholars, academics, and students that seek to innovate, gain insight and establish a knowledge base in technology management in tourism.
Contents
Chapter 1: Mitigating Misinformation A Data Driven Approach to Fake News Detection and Dissemination on Social Network X.- Chapter 2: A Deep Learning Based Framework for Feature Compression and Similarity in Tattoo Recognition.- Chapter 3: Navigating the Ethics of AI in Education: Insights from a Bibliometric Study and Systematic Literature Review.- Chapter 4: Analysis of Cyber Threats in the Educational Environment: A Practical Approach.- Chapter 5: Ecuadorian companies in the digital age: innovate or disappear.- Chapter 6: Green Technology in Tourism with Projections and Opportunities from Sustainable Banking.- Chapter 7: Decision Making and Operational Research Methods: A Theoretical Cognitive Approach Personal Experience.- Chapter 8: Microservices based architecture: case study, tourism cluster management system.- Chapter 9: Marco de trabajo para detección del sesgo algorítmico en el desarrollo de aplicaciones de Inteligencia Artificial I.A. Caso de estudio: Laboratorio de Inteligencia Artificial-UPTC Facultad Seccional Sogamoso-Colombia.- Chapter 10: Complex challenges of security and defense versus sustainability.- Chapter 11: Bibliometric review of authentication methods for wireless networks with the IEEE 802.1X standard.- Chapter 12: Educational Technology in Mathematics Learning.- Chapter 13: Web System for Document Automation in a Tourism Company.- Chapter 14: MEDITOUR: A digital solution for Medical Tourism in San Miguel, El Salvador.- Chapter 15: Environmental status assessment model based on GIS and Remote Sensing as a baseline for ecotourism management in areas of significant natural value in Chile.- Chapter 16: Machine Learning-based Tourism Site Recommendation System: A Case Study in Loja.- Chapter 17: Unlocking the Potential of Microlearning in Restaurant and Bar Staff Training.- Chapter 18: Impact of the Integration of Digital Channels on Customer Service in Apparel Stores.- Chapter 19: Voting Intention in Ecuador's Pre-Electoral Process 2025: A Multidimensional Analysis from Political Marketing and Ideological Polarization.- Chapter 20: Commercial Communication Strategies in Pichincha Supermarkets and Their Impact on Consumer Perception and Preference.- Chapter 21: Beyond cash: how digital payment methods impact the online and offline shopping experience in Pichincha supermarkets.- Chapter 22: Analysis of consumer behavior around supermarkets in Pichincha.- Chapter 23: Branding in Corporación Favorita's Own Brands: Impact on Consumer Perception and Preference.- Chapter 24: The effect of brand advocacy on the willingness to pay price premium mediated repurchase intentions in university students.- Chapter 25: E Commerce Experience and Customer Satisfaction in Digital Platforms.- Chapter 26: The mediating role of environmental awareness in purchase intention.- Chapter 27: Analysis of homebuyers' expectations and marketers' perceptions of real estate social media content in Georgia.- Chapter 28: Augmented Reality in Tourism: A Current Insight into the Sector.- Chapter 29: English in Ecuador's Tourism: Impact and Challenges.- Chapter 30: The Impact of Artificial Intelligence on Language Teaching: A Case Study with Duolingo.- Chapter 31: The Impact of Chatbots on Organizations.- Chapter 32: The Polarized View on the Use of Artificial Intelligence Systems in Private Law.
