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Full Description
This book explores the positioning and impact of African businesses in the global economy. Despite being historically underrepresented, African multinational enterprises (MNEs), which this book refers to as Lion MNEs are emerging as formidable players in global markets. This book examines the strategies these businesses use to carve out space in international markets, the challenges they face, and the opportunities they leverage to assert their presence in global spaces.
This work also addresses the broader implications of African businesses' global activities for international business theory, sustainability practices, and ethical leadership. It provides a comprehensive analysis of how Lion MNEs navigate the complexities of global business environments and their contributions to the United Nations' Sustainable Development Goals (SDGs).
The book is intended for academics, researchers, and graduate students in international business, strategic management, and African studies. It will also be valuable for policymakers, business executives, and consultants interested in understanding the dynamics of African businesses in global markets and their impact on international business theory and practice.
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