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Description
The 21st-century communication landscape is shaped by rapid technological advancements, redefining how information is created, disseminated, and consumed. This book explores the profound sociological, political, and economic impacts of digital communication, focusing on critical issues such as misinformation, digital divides, media ethics, political polarization, artificial intelligence, and financial fraud. These challenges are deeply interconnected, influencing governance, public perception, and global stability. Adopting an interdisciplinary approach, the book brings together perspectives from media studies, political science, sociology, and technology to offer a comprehensive analysis of contemporary communication challenges. By bridging local and global contexts, it examines how different regions navigate these issues and propose innovative, ethical, and policy-driven solutions. With contributions from leading scholars, media professionals, and policymakers, this volume aims to foster informed discourse, advance research, and offer actionable insights for creating a more equitable and secure digital society.
Chapter 1: Introduction: Digital India, diverse voices; towards a new paradigm.- Chapter 2: Topical preference in the tweets of Indian political leaders: A case study of Lok Sabha elections, 2024.- Chapter 3: Instrumentalising Legislation: Ethno-Religious polarisation and discursive resistance in Indian YouTube Debates on the UAPA.- Chapter 4: Algorithmic Elections: A Study of Generative AI in the 2024 Indian Elections.- Chapter 5: Understanding the nuances of information overload with respect to personal health and social well-being: A Study about Information Overload among rural and urban young adults in southern Tamil Nadu.- Chapter 6: AI in Emotional Support: Why Do Youngsters Seek Emotional Interaction from AI Chatbots?.- Chapter 7: Unmasking the Face: Political Face-work of Regional Actors through Emerging Forms of Media.- Chapter 8: Addressing climate change through news media: Local events matter.- Chapter 9:
Dr. Vagdevi H. S., M.A., Ph.D., is an Assistant Professor in the Department of Studies & Research in Journalism & Mass Communication at St. Philomena s College, Mysuru, Karnataka, India.
Venugopal Gowda M K, Ph.D., is an Assistant Professor in the Post Graduate Department of Journalism & Mass Communication at St. Philomena s College (Autonomous), Mysuru.



