Description
This book provides a critical evaluation of the seismic political, technological, and sustainability changes reshaping international business today. As global firms face unprecedented challenges from geopolitical tensions and digital disruptions to sustainability pressures this volume offers a timely perspective on how these dynamics influence firm strategies and value creation.
Consisting of the best papers from the 51st AIB UK and Ireland Chapter Conference, it explores key concepts such as the impact of political instability and protectionism on internationalisation, the role of digital transformation in business models, and strategic responses to sustainability challenges. Contributions from renowned scholars provide expert analysis and insights, making this book an essential resource for understanding the evolving landscape of international business. Readers will gain a comprehensive understanding of how firms can navigate and adapt to these changes, ensuring competitiveness in a rapidly shifting global marketplace.
This book is indispensable for academic scholars, students, and practitioners seeking to deepen their understanding of international business dynamics. It serves as a guide for those grappling with the practical implications of operating in a volatile environment, offering a platform for future research and strategic decision-making.
Seismic Political Shifts and Reconfiguration of Global Markets.- Technological Transformations and the New Rules of Global Competition.- Sustainability Pressures and the Reorientation of Internationalisation Strategies.- Global Value Chains and New Governance Logics.
Abderaouf Bouguerra is an Associate Professor in Strategy and International Business at Surrey Business School, University of Surrey. He received his PhD from Warwick Business School. His research lies at the intersection of strategy, international business and sustainability, and his work has been published in leading business and management journals. Sun Hye Lee is an Associate Professor of Strategy and International Business at Surrey Business School, University of Surrey, United Kingdom. Her research interests are centred around corporate social irresponsibility, global supply chains, and digital sustainability. Her work has been published in many leading journals. Jill Juergensen is a Lecturer in International Business and Strategy at Surrey Business School. She received her PhD from Henley Business School, University of Reading. Her research focuses on innovation in SMEs, organizational learning and international business activities such as exporting and international alliances. Shasha Zhao is Associate Professor of International Business and Innovation at the University of Surrey, co-founder and co-president of AIB Sustainability SIG, and co-director of Centre for Social Innovation Management. Her research focuses on the global innovation strategies, sustainable development, and knowledge management of MNEs in and from emerging economies.
