Description
This book explores the managerial, marketing, economic, operational, and financial strategies that have enabled trade publishing to confront many macroeconomic and technological changes so far in the 21st century in a far more efficient way than many other creative industries, such as the newspaper industry.
Despite these unsettling changes and business threats, the book industry maintained a sense of continuity. No major trade book publishing house has gone bankrupt, due in some measure to a wave of mergers and acquisitions. Publishers have also succeeded by discovering and publishing new authors, many in demographic groups that have long been marginalized, such as women, African-Americans, Hispanic-Americans, and Asian-Americans.
This work discusses the complex disruptive challenges trade book publishing confronted after 2000, especially after the wide acceptance of the internet and the launch of Amazon.com. It will provide a series of managerial, marketing, financial, copyright, information technology suggestions the industry should consider as it continues to face a myriad of challenges and opportunities. It will appeal to researchers interested in understanding the business aspects of an industry that has been forced to evolve in order to survive, and in some cases, thrive.
Introduction: Definitions, Major Trade Book Publishers, and Important Managerial Theories that Impacted the Trade Book Publishing Industry.- Brief History of the U.S. Trade Book Publishing Industry to 2000: Major Authors, Bestsellers, and Business Developments.- The Creation of Today s Big 5 Trade Book Publishing Industry: 2001-2010.- Major Investments in Publishing and Retailing and the Rapid Consolidation in Publishing.- Chapter 4: Authors, Agents, and Editors.- Digital Disruption and Opportunities Since 2001-2010.- Chapter 6: The Development and Wide Acceptance of E-Books and Audio Books.- Chapter 7: Trade Book Publishing Firms: The Need for Demographic and Economic.- Datasets; and the Impact of Mergers and Acquisitions.- Chapter 8: The Trade Book Publishing Industry Confronts Major Challenges and Opportunities Since 2011: Employee Issues, Self-Publishing, Reading and Readers, Women and Reading, The Romance Book Genre, Sales, Marketing and Publicity.- Chapter 9: Important Developments in Intellectual Property, Copyright Laws, and Book Piracy.-
Albert N. Greco is a Professor Emeritus of Marketing at the Gabelli School, USA. He has authored or edited 30 books, mostly in relation to the book and scholarly journal industries, though he has also written extensively on the newspaper, magazine, information, and radio sectors.
