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Full Description
In this book, the Glasgow University Meda Group bring their innovative and forensic three-dimensional methodological approach to understanding the role of media in shaping Britain's cost of living crisis. In the context of neoliberal austerity, welfare cuts and the corporate capture of media platforms, it provides evidence of an increasing disconnect between the narratives promoted by the mainstream media and the interests, priorities and lived experiences of audiences - whilst charting the parallel emergence of new models of trust which leave them vulnerable to bad faith actors promoting disinformation online.
Contents
Chapter 1: Introduction.- Chapter 2: Methods of the GUMG: thematic, content and audience analysis.- Chapter 3: Thematic analysis: competing sources, explanations and forms of evidence.- Chapter 4: Content analysis: short-term narratives, long-term realities.- Chapter 5: Audience perspectives: trust, sourcing and media engagement.- Chapter 6: Audience perspectives: understandings, perceptions, and responses to the COLC.- Chapter 7: Conclusion.
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