Marketing and Workforce-Based AI Strategies (Advances in Science, Technology & Innovation) / Al-Gasaymeh, Anwar (EDT)/ Alzoubi, Haitham M. (EDT)/ Vasudevan, Srinidhi (EDT)

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Marketing and Workforce-Based AI Strategies (Advances in Science, Technology & Innovation)

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Marketing and Workforce-Based AI Strategies (Advances in Science, Technology & Innovation)

Al-Gasaymeh, Anwar (EDT)/ Alzoubi, Haitham M. (EDT)/ Vasudevan, Srinidhi (EDT)

ウェブストア価格 ¥83,975（本体¥76,341）
Springer, Berlin; Springer Nature Switzerland（2026/05発売）
外貨定価 EUR 299.59
ポイント 763pt

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製本 Hardcover:ハードカバー版
商品コード 9783032185129

Full Description

This book explores the dynamic intersection of digital technologies, artificial intelligence (AI), and their applications across two key business areas: customer loyalty and employee performance. The first part discusses the evolving role of marketing in building customer relationships, with a specific focus on how AI, data analytics, and digital influencers are reshaping consumer behaviors and brand interactions. From optimizing customer engagement through AI and chatbots to the dark side of AI's influence on consumer trust, this section offers a critical examination of modern marketing trends. The second part of the book shifts toward the integration of AI and digital human resource (HR) strategies to enhance employee well-being and organizational performance. Topics such as gamification, HR analytics, and the role of AI in improving workforce efficiency are discussed, alongside emerging trends like industry 5.0's impact on HR practices and employee satisfaction. This book provides crucial insights into how businesses can leverage AI-driven solutions not only to retain customers but also to optimize their internal workforce and create sustainable growth.

Part 1: Digital Marketing and Consumer Behavior in the Age of AI.- Building Customer Loyalty Through Service Quality: Examining Repeat Purchase and Advocacy Behaviors.- Analyzing the Role of Artificial Intelligence in Leveraging Sustainable Marketing strategies & Practices.- Part 2: AI and Digital Innovations in Marketing and Consumer Engagement.- Artificial Intelligence and Customer Relationship Man-agement: A Bibliometric Synthesis.- Marketing in the Era of Augmented Reality: Bibliometric Insights into Consumer Engagement and Brand Strategies.- Part 3: The Role of Human Resources in Driving Employee Performance in a Digital Workplace.- Empowering High School Students through College Major Exploration.- Analyzing External Barriers & Influence on Female Job Satisfaction: A Study of Diversity, Discrimination, & Career Challenges in the IT Sector.- etc...