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Full Description
This book offers a comprehensive analysis of the 2022 FIFA World Cup in Qatar, examining the tournament through the lenses of sports communication and sports policy. It provides critical insights into the controversies, challenges, and implications of hosting a major sporting event in an authoritarian regime. The work covers several key topics of paramount importance in today's globalized sports landscape. It explores the controversial awarding process and FIFA's transformation, as well as the media coverage and public perception of the event. The book delves into gender representation in sports commentary and the role of digital media in shaping narratives. Additionally, it addresses human rights issues and labor conditions in Qatar, along with the concepts of sports diplomacy and nation branding. The 2022 World Cup in Qatar serves as a significant case study, highlighting the complex relationships between international sports organizations, authoritarian regimes, and global public opinion. By examining these interconnected issues, the book aims to understand the impact of hosting major sporting events in authoritarian countries and analyze the effectiveness of "sportswashing" attempts by repressive regimes. The work investigates the role of media in shaping public perception of controversial sporting events and explores the challenges and progress in gender representation in sports broadcasting. It assesses the influence of digital platforms on sports communication and evaluates the potential for sports events to drive social and political change. By addressing these crucial issues, the book contributes to the ongoing dialogue about the responsibilities of sports organizations, the power of media in shaping narratives, and the potential for sports to be a catalyst for positive change. It provides valuable insights for academics, researchers, and students in the fields of sports communication, sports politics, media studies, and international relations. Furthermore, the book offers essential knowledge for sports journalists, policymakers, and sports organization officials involved in the planning and execution of major international sporting events.
Contents
Part I: Introduction and Background: Relevance, Interpretations and Conceptual Perspectives.- Media, Politics, and the 2022 FIFA World Cup in Qatar: A Mega-Event at the Crossroads - Introductory Considerations.- Between Scandals, Transformation, and Power Struggles: The Contested Legacy of the 2018 and 2022 World Cup's Awarding Process and FIFA's Elusive Reforms.- Part II: Reflections from the Perspective of Sports Communication.- Boycott or Not!? Exploring the Mediatization of Sports through a Comparison of the 2022 Qatar World Cup Coverage between FIFA and Journalistic Media Outlets.- The World Cup in Qatar - watch or boycott? Online survey on the spectator behaviour of the German population regarding the venue of the 2022 FIFA World Cup.- Intended and actual boycott of a sporting event perceived as unsustainable: The media behaviour of football enthusiasts in Switzerland during the 2022 World Cup in Qatar.- Women at the microphone - Online survey on the perception of female TV football commentators in the context of the 2022 Football World Cup.- Women as football commentators. Content analysis on the linguistic quality of live TV broadcasts at the 2022 World Cup in Qatar.- From Minute-by-Minute Reporting to Critical Analysis: The Role of German Live Ticker Apps During the 2022 FIFA World Cup in Qatar.- A political football: Sports broadcasters, metajournalistic discourse, and the tension between critiquing and covering the 2022 Qatar World Cup.- How much is too much? Footballization and agenda diversity in European PSM Twitter accounts during the Qatar 2022 World Cup.- #LoveisLove and #Equalpay? German athletes' self-representation compared to the media coverage during the 2022 FIFA Men's World Cup and the 2022 UEFA Women's Euro.- The World Cup of Shame or the Greatest Show on Earth? An analysis of German and Qatari news Covergae of the FIFA World Cup.- The 'other' side of football: Qatari media's reactions to perceived Western othering during the 2022 FIFA World Cup.- „And why the hell are you watching the game? We've all agreed to boycott." - Co-orientation during the World Cup in Qatar 2022.- Reflections from the Perspective of Sports Communication and Sports Policy.- Sporting the Image: The Role of Sport Mega-Events in Saudi Arabia's Nation Branding Elements: Communication Strategies of Sport Mega-events in KSA and Their Impact.- The Qatar World Cup and the Politics of Protest: Migrant Workers, Boycott Strategies, and the One-Love Armband Debate in the German Arena of Sports Diplomacy.
