Full Description
In an era of digital transformation, remote work, and mounting psychological strain, this book redefines how we understand work, identity, and organizational purpose. It frames the modern workplace as a dynamic psychological ecosystem where autonomy, ethical engagement, and well-being are essential for sustainable success. Drawing on autonomous psychology, psychological marketing, and contemplative practices, the book presents a transdisciplinary framework for aligning individual employee development with corporate goals.
International contributors examine topics including internal marketing, talent management, cross-cultural burnout, environmental psychology, and spiritual marketing. Case studies from organizations such as Google, Lululemon, and Headspace demonstrate how mindfulness, workplace design, and self-directed development can transform employee experience and organizational performance.
Combining research and practical application, this volume offers actionable insights for scholars and professionals in business, psychology, human resource management, and organizational studies. It also provides leaders and managers the tools to design workplaces that promote well-being and collective success amid digital change and ethical complexity.
Contents
Chapter 1: Introduction.- Chapter 2: The Nexus of Internal Marketing, Workplace Dynamics, and Consumer Value Co-creation for Contemporary Corporate Branding.- Chapter 3: Psychological Marketing, Well-Being, and Autonomous Psychology: Envisioning the Future Workplace Ecosystem.- Chapter 4: Psychotherapeutic Interventions for Work-Related Stress: Pathways to Well-Being in the Modern Workplace.- Chapter 5: The Importance of Talent Management in the North-West Provincial Department of Health Department for Achieving a Competitive Edge.- Chapter 6: Coping with Burnout Across Cultures.- Chapter 7: Leveraging Work-Life Balance's Power for Happiness at Work: Insights and Implications for Psychological Marketing.- Chapter 8: Happiness at work or Job Satisfaction? - Associations of Feelgood Management with work-related well-being and employer branding.- Chapter 9: Enhancing Employee Wellness and Job Performance Through Workplace Meditation.- Chapter 10: What Environmental Psychology Teaches Us About Designing Workspaces: Some Specific Lessons From South Africa.- Chapter 11: Spiritual Marketing.- Chapter 12: Shaping Consumers' Choices: The Power of Well-being Marketing.
