Full Description
Wine tourism stands at a decisive crossroads. Confronted with climatic constraints, digital transformation, evolving visitor expectations, and heightened social responsibility, the sector occupies a strategic position within broader sustainability and resilience agendas.
This book offers a comprehensive, multidisciplinary examination of these transitions. Drawing on recent theoretical advances and empirical studies from diverse wine regions worldwide, it highlights pathways shaping the future of wine tourism. Addressing environmental adaptation, business model innovation, entrepreneurship, digital and phygital experience design, accessibility, destination governance, and cultural mediation, the chapters reveal a shift from product-oriented logics to the co-creation of meaningful, inclusive, and transformative experiences. Wine tourism emerges as a dynamic ecosystem that generates sustainable value.
Intended for professionals and scholars in wine, tourism, marketing, communication, management, information technology, and education, this volume combines analytical depth with strategic insight. It invites readers to reimagine wine tourism as both a laboratory for innovation and a lever for sustainable territorial development—capable of addressing the ecological, economic, and societal challenges of the twenty-first century.
Contents
Introduction .- Part I: Global Challenges and Sustainability in Wine Touris.- Island Wine Tourism in the Face of Climate Change: Perceived Risks and Adaptation Measures.- Policy Regimes: An Absent Actor in Wine Business and Tourism Studies.- Restorative Capacity of Wine Regions.- Wine & tourism business models as strategic lever when reaching out for international customers.- Innovation Typologies in the Wine Tourism Industry: The Case of Bodegas Volver (Spain).- Setting up a tourism-driven public-private partnership in a wine tourism destination: the case of Königswinter.- Part III: Experiences and Accessibility.- The Phenomenon of Virtual Wine Tourism Experiences.- Accessibility in Wine Tourism: The Current State of Research and Actions to Improve.- Coup de Photo: The Role of Visuals in Attracting Tourists to Wine Destinations.- Examining the key dimensions of experiences in prestige destinations: A lexicometric analysis of online reviews of Champagne cellar tours.-- Conclusion.
