Full Description
This book critically explores the gendered dynamics within the fashion world, focusing on the intersection of gender, identity, labor practices, media representation, and consumer experiences. It addresses how the fashion industry, long celebrated as a hub of creative expression, also grapples with deep-seated issues related to gender inequality.
The chapters in this volume investigate critical areas such as gender representation in advertising and media, the role of women in leadership, and the exploitation of labor, particularly within a non-western perspective. The discussion also extends to LGBTQ+ representation, body diversity, ethical practices, and gender biases in fashion entrepreneurship. By focusing on both iconic brands and less-renowned players, the book seeks to understand how gendered identities are constructed, maintained, or challenged within the context of fashion.
In examining gender through multiple lenses—such as leadership, consumer experience, and advocacy—this book aims to empower both industry professionals and scholars to rethink the roles that fashion can play in advancing gender equality. It emphasizes the importance of moving beyond tokenism towards genuinely inclusive practices, encouraging readers to leverage the influence of fashion to create positive social change.
Contents
Introduction Gendered Power Structures in the Fashion Industry. 5.- Unpacking Trends, Challenges, and Opportunities in Genderless Fashion. 6.- Chapter 2. Fashion Forward: Genderless Trends as a Strategic Reputational Asset 7.- Chapter 3. Fashion and LGBT identity: from fast fashion to luxury, the paradox of consumer behavior. 8.- Chapter 4. Towards an Inclusive Future for the Lingerie Industry: Redefining Gendered Representations of 'Sexiness' and Eliminating Stereotypes. 8.- Chapter 5. Modest Fashion as Consumer Resistance: The Rise of Conservative Influencers. 9.- Chapter 6. Crafting Empowerment: A Women-Led, Sustainable Fashion Venture from Leh Ladakh. 10.- Conclusion: Future Directions in Gender and Fashion Studies. 10.
