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Full Description
This volume offers cases that explore how businesses can prioritize sustainability while navigating the complexities of international commerce in an era of growing environmental concerns and global interconnectedness. The work presented here aims to provide businesses with strategies to minimize their ecological footprint and maximize profitability. From sustainable supply chain management to green marketing and renewable energy adoption, this book offers a roadmap for organizations looking to succeed in an eco-conscious world. Additionally, the book highlights the importance of cutting-edge research that shapes environmentally responsible practices.
The book advocates for a paradigm shift towards sustainable capitalism and discusses the role of businesses in addressing pressing global challenges, such as climate change and resource scarcity. The cases presented in this volume offer thought-provoking insights and actionable strategies for anyone eager to lead the way in building a more sustainable, equitable, and prosperous global economy.
Contents
Sustainable economics: uniting the environmental, social and economic pluriverse.- Sustainable human resource management practices in international business.- Win-Win: How international business can contribute to meet the SDG.- Intangible innovation: Non-Fungible Token (NFT) price evolution and real-world applications.- Developing Global Environmental Management and Sustainability: The case of a German multinational "hidden champion" in Brazil.- Sustainability-driven solutions can generate business growth - A real-life example by HP Inc..- Beyond recycling: How the Circular Economy is reshaping business.- Green mindset for international business.- Lima 2019: the first Green Sports Games.
