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Full Description
This book offers the most comprehensive and in-depth exploration of applied psychology in fashion to date, drawing on cutting-edge research and theory from across psychology and related disciplines. It examines the relationship between fashion, dress, and the self; the psychological impact of dress and fashion industry practices on consumers and the industry's workforce; and the role of psychology in understanding fashion consumption, sustainability, and digital innovation.
Bringing together perspectives from areas such as social, personality, cognitive, clinical, occupational, and positive psychology, the authors investigate how fashion influences the self, mental health, and well-being. They also explore how psychological insights can inform inclusive design, ethical marketing, and sustainable fashion practices. The volume highlights the concrete contributions psychologists can make to steer the fashion industry towards a healthier, more inclusive, and environmentally responsible future.
This is an essential resource for students, researchers, and professionals working in fashion psychology, fashion design, marketing, and management. It will also appeal to those interested in the broader cultural and psychological dimensions of fashion.
Contents
Part I Introduction.- 1. An Introduction to Applied Psychology in Fashion.- Part II Fashion, Dress, and the Self.- 2. Understanding the Dressed Self and Its Motives Through Self and Personality Theories.- 3. Stitched Identities: Exploring the Intersection of Fashion Psychology, Gender, and Sexuality.- 4. Disability and Fashion Inclusion: Exploring Barriers, Needs, and Practice in Relation to the Self and Well-Being.- Part III The Psychological Impact of Dress and Fashion Industry Practices.- 5. Enclothed Cognition: How Clothing Shapes Our Thoughts, Feelings, and Behaviour.- 6. The Impact of Fashion and Fashion Industry Practices on Body Image.- 7. Mental Health in The Fashion Industry Workforce.- 8. The Impact of Fashion and Clothing on Well-Being: A Positive Psychology Approach.-9. Dress, Adversity, and Mental Illness: Is There Space for Fashion in Psychotherapy?.- Part IV Consumer Psychology in Fashion.- 10. Consumer Behaviour in Fashion.- 11. Diversity and Fashion: -Isms in Fashion Advertising.- 12. The Psychological Drivers Involved in Sustainable Fashion Consumption.- 13. Of Women's Wardrobes and Worldly Woes: The Ecological Implications of Feminine Fashion.- 14. The Psychology of Luxury Fashion Consumption.- 15. Digital Fashion Revolution: The Past, The Present, and The Psychology.- Part V Conclusion.- 16. A Vision for The Future of Fashion Psychology.
